Using the focus strategy, a firm concentrates on a segment of the market, competing on the basis of either differentiation or cost leadership.

Focus Strategy

A competitive approach where a business targets a specific niche market, emphasizing a singular product or service to gain a competitive edge.

Differentiation

The process of distinguishing or separating items or individuals based on specific characteristics or criteria.

Cost Leadership

A strategic approach where a company aims to become the lowest cost producer in its industry, offering its products or services at a lower price than its competitors.