Asked by Brandon Ernst on Jul 21, 2024
Verified
In Scenario 11-1, Lori can expect to spend approximately ______ and ______ conducting her research project.
A) one to six months; $1,000
B) seven to eight months; $1,500
C) one to six months; $1,500
D) seven to eight months; $1,000
Research Project
A research project is a systematic investigation undertaken to discover new information or understandings, which can involve gathering data through various methods.
- Acquire knowledge on the significance of marketing research in shaping product development and future strategy formulation.
- Become familiar with the concepts of primary, secondary, and tertiary data utilized in marketing research.
Verified Answer
NC
Neisy CullerJul 22, 2024
Final Answer :
A
Explanation :
The duration and cost of a research project can vary widely, but for a small business owner like Lori, a shorter timeframe and lower cost are more realistic, making option A (one to six months; $1,000) the most plausible choice.
Learning Objectives
- Acquire knowledge on the significance of marketing research in shaping product development and future strategy formulation.
- Become familiar with the concepts of primary, secondary, and tertiary data utilized in marketing research.
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