Asked by Li-Yun Chang on Jul 21, 2024
Verified
Kylie Lumberton was hired by a cosmetics company to replace a former employee. She did not know where to start looking for customers to start her sales. The ideal place for her to start would be:
A) sales lead clubs.
B) cold canvassing.
C) orphaned customers.
D) customer referrals.
E) prospecting on the web.
Orphaned Customers
Customers who lose their representative or point of contact in a company and may feel neglected or underserved.
Cosmetics Company
A business specializing in the production and sale of beauty and personal care products, such as makeup, skincare, and fragrances.
- Gain insight into the idea and detection of orphaned clientele and its relevance in the context of sales prospecting.
Verified Answer
MM
Marian MikhailJul 25, 2024
Final Answer :
C
Explanation :
Orphaned customers, those who were previously served by the company but whose representative has left, are an ideal starting point for a new salesperson. They already have a relationship with the company, making it easier to re-establish contact and potentially generate sales.
Learning Objectives
- Gain insight into the idea and detection of orphaned clientele and its relevance in the context of sales prospecting.
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