Which of the following best completes the statement,'The voice and tone of social media communications should be consistent with the ______ established for the brand's social media presence.'?

A) Brand persona.
B) Content strategy.
C) Content type.
D) Creative brief.
E) None of these.

Brand Persona

A set of human-like characteristics attributed to a brand, designed to resonates with a targeted customer segment, enhancing brand identity and emotional connection.

Social Media Communications

Interactions that occur through social media platforms, involving the creation, sharing, and exchange of information and ideas in virtual communities and networks.

Voice and Tone

This refers to the specific style and sentiment used in communication by brands, ensuring consistency and reflecting their identity.