Asked by Hunter McGaughey on Jul 24, 2024
Verified
In the example of the halo effect in the Republic of South Korea,what is the source of the halo that extends to products from that country?
A) the country of origin
B) the host country
C) Korean public
D) local management
Halo Effect
A cognitive bias where one's overall impression of a person, brand, or product influences feelings and thoughts about that entity's character or properties.
Republic of South Korea
A sovereign country located in East Asia, known for its vibrant culture, advanced technology, and democratic government system.
- Understand the concept of the halo effect in marketing and its potential impacts on product perception and company sales.
Verified Answer
MM
Matthew MorinJul 29, 2024
Final Answer :
A
Explanation :
The source of the halo that extends to products from South Korea is the country of origin, which has built a reputation for producing high-quality goods and technological innovation. This positive perception of the country as a whole leads to a positive perception of products from that country, even if the consumer has no previous experience with the specific product.
Learning Objectives
- Understand the concept of the halo effect in marketing and its potential impacts on product perception and company sales.