Most marketing plans establish the size and needs of target segments but not the details of the marketing mix.

Marketing Plans

Marketing plans are comprehensive documents outlining a business's strategy for promoting its products or services, including targets, tactics, and budget allocations for a specific period.

Target Segments

Specific groups of potential customers that a company aims to reach with its products and marketing strategies.

Marketing Mix

A collection of manipulable strategic marketing instruments—product, price, place, and promotion—that a firm employs to elicit a specific reaction from its intended audience.