Asked by Jennifer Zuniga on Jul 26, 2024
Verified
Define mass customization and build-to-order.
Mass Customization
A strategy that combines the low costs of mass production with the flexibility of individual customization.
Build-to-order
A production approach where products are not made until an order is received, allowing for high customization and minimizing inventory costs.
- Define and differentiate between mass customization and build-to-order.
Verified Answer
ZK
Zybrea KnightAug 01, 2024
Final Answer :
Mass customization involves tailoring goods or services to the tastes of individual customers on a high-volume scale. Build-to-order (BTO), upon which mass customization is based, involves manufacturing a product only when there is an order from a customer.
Learning Objectives
- Define and differentiate between mass customization and build-to-order.
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