Asked by Wenni Pematasari on Jul 27, 2024

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Research on framing suggests that we treat losses ______.

A) less seriously than gains of an equivalent amount
B) more seriously than gains of an equivalent amount
C) just as seriously as gains of an equivalent amount
D) as if they were not possible outcomes at all

Framing

The way information is presented or structured, which can influence perception and decision-making.

Losses

The negative outcomes or reductions experienced in various contexts, such as finance, personal well-being, or competitions.

Gains

Increases or improvements, often referenced in contexts such as productivity, knowledge, or physical attributes.

  • Discern the influence of framing and hindsight bias on judgment and decision-making activities.
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RL
Ricardo LeonidesAug 03, 2024
Final Answer :
B
Explanation :
Research on framing, particularly the work by Kahneman and Tversky, shows that people tend to treat losses more seriously than gains of an equivalent amount. This is known as loss aversion, where the pain of losing is psychologically about twice as powerful as the pleasure of gaining.