Asked by Zertashia Afzal on Jul 30, 2024
Verified
A sales message should always downplay the importance of price.
Sales Message
A communication aimed at persuading potential customers to purchase a product or service.
Importance Of Price
The significance of setting appropriate price levels in influencing consumer perceptions, demand, and the overall success of a product or service in the market.
- Appreciate the strategy of emphasizing non-price value in sales messaging.
Verified Answer
DA
Daley AlexisAug 01, 2024
Final Answer :
False
Explanation :
A sales message should focus on the value, benefits and unique selling propositions of the product or service, but price should not be completely ignored. It is important to address the price in a way that showcases the value the customer will receive, and differentiate the product from cheaper competitors.
Learning Objectives
- Appreciate the strategy of emphasizing non-price value in sales messaging.