Asked by Sherry Smith on Aug 01, 2024
Verified
Which of the following is a measure of the combination of forces that drive people to satisfy their needs?
A) Demographics
B) Psychographics
C) Motivation
D) Appeal
E) Self-actualization
Motivation
The combination of forces that drive people to satisfy their needs.
Psychographics
The study of personality, values, opinions, attitudes, interests, and lifestyles of people, used in market research.
Demographics
Statistical data relating to the population and particular groups within it, often used for marketing, policy-making, and social research.
- Understand how different motivations, according to Maslow's hierarchy of needs, can affect the effectiveness of persuasive messages.
Verified Answer
Learning Objectives
- Understand how different motivations, according to Maslow's hierarchy of needs, can affect the effectiveness of persuasive messages.
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