Asked by Steven Gudiel on Aug 01, 2024
Verified
Whereas ________ focus on what the product does,________ focus on what the user experiences or gains.
A) wants; needs
B) selling points; benefits
C) benefits; selling points
D) actionable features; desirable benefits
E) wants,selling points
Benefits
Specific benefits that consumers can gain from a product's features being marketed.
Selling Points
The most appealing aspects of a product or service.
- Identify selling attributes and differentiate them from benefits in business dialogue.
Verified Answer
BH
Brieana HayesAug 05, 2024
Final Answer :
B
Explanation :
Selling points emphasize the features or unique aspects of a product, while benefits highlight what the user can experience or gain from using the product.
Learning Objectives
- Identify selling attributes and differentiate them from benefits in business dialogue.