Asked by Jamie Wilson on Aug 01, 2024
Verified
Marketers are still waiting for mobile advertising and mobile commerce to gain traction with smartphone users.
Mobile Advertising
Marketing and advertising activities that specifically target users on mobile devices such as smartphones and tablets.
Smartphone Users
Smartphone users are individuals who use smartphones, which are mobile phones with advanced features like internet connectivity and the ability to run apps.
- Identify the effects and potential offered by mobile marketing and commerce.
Verified Answer
VL
vishnu lakshmananAug 04, 2024
Final Answer :
False
Explanation :
Mobile advertising and mobile commerce have already gained significant traction with smartphone users, with many consumers using their devices to shop online and being influenced by ads on mobile platforms.
Learning Objectives
- Identify the effects and potential offered by mobile marketing and commerce.