Asked by Fitsum Ayele on Sep 23, 2024
Verified
Agenda setting refers to the idea that the media can shape what issues we think about or what issues we think are important.
Agenda Setting
A communication theory that suggests the media has the power to determine which issues are considered important by the public.
Media
Means of mass communication, including newspapers, television, radio, and the internet, that disseminate information or entertainment to a wide audience.
Issues
Important topics or problems for debate or discussion.
- Comprehend the diverse models applied in assessing the impact of media, including cathartic effects, agenda-setting, and political priming.
Verified Answer
JA
Jude Aruna Gayanabout 8 hours ago
Final Answer :
True
Explanation :
Agenda setting theory suggests that the media has a powerful influence in determining what topics and issues become salient to the public. The media decides what to focus on and how much attention and coverage to give to a particular issue or event, which can then influence how the public perceives and prioritizes certain issues.
Learning Objectives
- Comprehend the diverse models applied in assessing the impact of media, including cathartic effects, agenda-setting, and political priming.