Appeals to consistency demonstrate that the persuader understands the beliefs of similar others.

Appeals to consistency show that the persuader understands the beliefs of similar individuals or groups and uses that understanding to influence their views or behavior. By demonstrating an awareness of shared values and norms, the persuader can establish credibility and build trust with the audience, making it more likely that they will be receptive to the message being conveyed. Additionally, appeals to consistency can help to reinforce existing attitudes and behaviors, as well as inspire individuals to act in accordance with their stated beliefs.