According to Zimbardo (1969) ,the overwhelming amount of stimulation and crowding that occurs in cities can lead people to lose a sense of their individual personhood and become less concerned with self-evaluation.The process through which this occurs is called ______.

A) loss aversion
B) personification
C) evaluation negation
D) de-individuation

De-individuation

A psychological state of decreased self-evaluation and decreased evaluation apprehension causing antinormative and disinhibited behavior.

Stimulation and Crowding

The phenomenon where high levels of stimulation (from noise, people, etc.) can either energize individuals and improve performance or lead to discomfort and decreased performance, depending on context and individual differences.

Zimbardo

Philip Zimbardo, an American psychologist known for his research on social psychology, most notably the Stanford prison experiment.