​Vertical contracts generally run ______the goals of the customers

A) ​Indifferent to
B) In line with
C) Contrary to
D) ​None of the above

Vertical contracts are agreements between a manufacturer (or producer) and a distributor (or retailer) that dictate how their products will be sold and distributed. These contracts are usually designed to benefit both parties, but they are also often used to maximize profits for the manufacturer or producer. Therefore, they are usually in line with the goals of the customers, as it is in the interest of the manufacturer or producer to ensure that their products are sold in a way that satisfies customers and generates revenue for both parties.