Asked by Michael Ibrahim on Sep 25, 2024

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Research suggests that an individual's response to loss is ________.

A) about the same as response to gains
B) more intense than his or her response to gains
C) strongest when he or she is a consistent loser
D) strongest when he or she is a consistent winner

Response to Loss

The reactions or actions taken by an individual, group, or organization after experiencing a defeat or failure.

  • Distinguish among diverse motivational factors and their effects on innovative thinking and resolution of problems.
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Suhailah Shafiq2 days ago
Final Answer :
B
Explanation :
Research shows that individuals tend to respond more intensely to losses than to gains, a phenomenon known as loss aversion. This may be due to the evolutionary importance of avoiding and responding to potential threats or negative outcomes.