Asked by Evely Martinez on Sep 26, 2024
Verified
When planning a marketing or sales message,which is the first step of the process?
A) Identifying the product or service to sell
B) Analyzing the competition
C) Identifying key selling points
D) Assessing audience needs
E) Anticipating objections
Key Selling Points
The most attractive and unique features of a product or service that are highlighted to encourage purchases.
Anticipating Objections
The practice of predicting and preparing responses to potential criticisms or opposition.
Assessing Audience
involves identifying and understanding the characteristics, needs, and expectations of those for whom the content or message is intended.
- Discern the essential considerations for strategizing marketing and sales communications.
Verified Answer
Learning Objectives
- Discern the essential considerations for strategizing marketing and sales communications.
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