Asked by Abeer Shaikh on Sep 26, 2024
Verified
Radio Shack demonstrated a good media match when they sent 400 workers emails notifying them that were being laid off.
Media Match
The principle of aligning the characteristics of a media platform with the intended message or audience for optimal communication effectiveness.
Radio Shack
A retail chain that was historically known for selling electronics parts and products, encountering significant business challenges in the digital age.
Emails
Electronic messages sent over a network to communicate information, ideas, or personal messages.
- Examine the suitability of various communication mediums utilizing the Lengel-Daft Contingency Model of Media Selection.
Verified Answer
Learning Objectives
- Examine the suitability of various communication mediums utilizing the Lengel-Daft Contingency Model of Media Selection.
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