Asked by Azrin Miralala on Sep 26, 2024
Verified
According to the Lengel-Daft Contingency Model of Media Selection, face-to-face communication ranks highest on the media richness hierarchy.
Lengel-Daft Contingency Model
A theory that suggests the effectiveness of information richness in communication varies with the nature of the task or situation.
Media Richness Hierarchy
A theory that ranks communication media according to their capacity to convey information effectively and accurately, with richer media being more capable of handling complex messages.
Face-To-Face Communication
Direct interaction between people in the same location, often considered the most effective form of communication.
- Analyze the appropriateness of different communication media based on the Lengel-Daft Contingency Model of Media Selection.
Verified Answer
SK
santosh kumar gupta3 days ago
Final Answer :
True
Explanation :
The Lengel-Daft Contingency Model of Media Selection states that media richness is determined by the complexity and ambiguity of the message being communicated. Face-to-face communication is considered the richest form of communication as it allows for immediate feedback, verbal and nonverbal cues, and the ability to clarify any misunderstandings in real-time.
Learning Objectives
- Analyze the appropriateness of different communication media based on the Lengel-Daft Contingency Model of Media Selection.