Asked by Gabriella Christina Perez on Sep 28, 2024
Verified
Which of the following involves identifying small segments of customers and serving their specific needs?
A) customer advantage strategy
B) brand leadership strategy
C) customer intimacy strategy
D) cost leadership strategy
Customer Intimacy Strategy
A business strategy focusing on highly personalized and specialized products or services to build close relationships with customers.
Small Segments
Divisions within a market that target a specific demographic or niche audience.
- Gain insights into the importance of meeting customer needs as the core of a marketing strategy.
Verified Answer
DS
dominic steinel2 days ago
Final Answer :
C
Explanation :
Identifying small segments of customers and serving their specific needs is the basis of customer intimacy strategy. The other options do not specifically focus on identifying small segments of customers.
Learning Objectives
- Gain insights into the importance of meeting customer needs as the core of a marketing strategy.
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