A marketing strategy of competitive advantages is typically based on either ________ or ________.

A) mass global appeal; cost leadership
B) cost leadership; differentiation
C) segmentation; globalization
D) differentiation; reliability

Competitive Advantages

Attributes that allow an organization to outperform its competitors, including product quality, brand, cost structure, and customer loyalty.

Cost Leadership

A strategic approach where a company positions itself as the provider of the lowest cost products or services in its industry.