Asked by Pamela Salazar on Sep 28, 2024
Verified
The first step in the personal selling process is ________.
A) gathering customer insight
B) gaining an order
C) assessing fit
D) prospecting
Personal Selling Process
A direct, one-on-one communication whereby a salesperson persuades a prospective buyer to purchase a product.
Prospecting
The search for potential customers or clients for a business's products or services.
- Describe the process and importance of prospecting in personal selling.
Verified Answer
NB
Ninja Beauté2 days ago
Final Answer :
D
Explanation :
The first step in personal selling process is prospecting. During this stage, salespeople search for potential customers and gather information about their needs and preferences.
Learning Objectives
- Describe the process and importance of prospecting in personal selling.
Related questions
Prospect Theory Implies That Consumers Are Motivated by ...
Sales Objectives Relate to Market Share,while Financial Objectives Involve Margins ...
A Department Store Sells a TV Set to Wilson,who Pays ...
Lisa Took Her Computer to ABC Computer Sales and Repair,Inc ...
UCC 9-307 States That a Buyer Who Purchases a Good ...