Hybrid strategies that combine differentiation and cost leadership are increasingly popular because they are easily implemented.

Hybrid Strategies

Business methods that combine elements of both cost leadership and differentiation strategies to achieve competitive advantage.

Differentiation

The process of distinguishing a product or brand from its competitors through unique characteristics, aiming to create a perceived value to encourage customer preference.

Cost Leadership

A business strategy focused on becoming the lowest cost producer in an industry to offer products or services at the most competitive price.