Asked by Amanda Balding on Sep 28, 2024
Verified
Which strategy is characterized by inconsistent brand image,limited subsidiary control,and high marketing costs?
A) multinational strategy
B) exporting strategy
C) international strategy
D) licensing strategy
Subsidiary Control
The influence and regulatory mechanisms wielded by a parent company over its subsidiaries' operations and policies.
Marketing Costs
Expenses associated with promoting and selling a product or service, including advertising, promotional materials, and sales staff salaries.
- Distinguish between different strategies based on their brand image, control over subsidiaries, and marketing costs.
Verified Answer
SC
Steven Craineabout 12 hours ago
Final Answer :
A
Explanation :
A multinational strategy often involves tailoring products and marketing strategies to specific local markets, which can lead to an inconsistent brand image across different countries. This approach also typically involves granting subsidiaries a degree of autonomy to respond to local conditions, which can limit the parent company's control. Additionally, adapting products and marketing efforts to fit various local markets can result in higher marketing costs.
Learning Objectives
- Distinguish between different strategies based on their brand image, control over subsidiaries, and marketing costs.
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