Asked by Megan Argabright on Sep 28, 2024
Verified
Fairhaven Foods focuses its product development and marketing strategies on diabetics who need a sugar-free diet.The firm offers an extensive number of sugar-free cereals,snacks,and cookies for diabetics.Which marketing approach is the firm most likely using?
A) segment specialization
B) selected specialization
C) product specialization
D) full market coverage
Segment Specialization
A marketing strategy where a company focuses its efforts on a specific segment of the market, catering to its unique needs and preferences.
Sugar-Free Diet
A nutritional approach that excludes or significantly reduces the consumption of added sugars to improve health outcomes and potentially manage conditions like diabetes.
Diabetics
Individuals who have diabetes, a chronic health condition that affects how the body processes blood sugar (glucose).
- Distinguish between different marketing methodologies and their implementations.
- Understand the concept of marketing specialization strategies.
Verified Answer
RE
Rafael Emilio Dirocie Castillo1 day ago
Final Answer :
A
Explanation :
Fairhaven Foods is focusing on a specific segment of the market (diabetics who need a sugar-free diet) and offering a variety of products tailored to their needs, which is characteristic of a segment specialization strategy.
Learning Objectives
- Distinguish between different marketing methodologies and their implementations.
- Understand the concept of marketing specialization strategies.