The trial phase of the social media marketing maturity life cycle is exemplified by which of the following?

A) Experimenting with cool new social media ways to communicate.
B) Planning social media marketing activities with clear objectives and metrics.
C) Integrating social media as a key component of the organization's overall marketing plan.
D) Thinking about social media activities in a more systematic way.
E) None of these.

Social Media Marketing Maturity

The level of expertise and sophistication an organization possesses in executing social media marketing strategies, progressing from initial stages to advanced integration and optimization of social media.

Trial Phase

The Trial Phase is a stage in product development or marketing where consumers are given the opportunity to use a product for a limited period to assess its features and benefits, often before a full launch.