A team of researchers who wanted to learn about how teenage girls actually talk about beauty care products sponsored a series of sleepovers where they sent (female) employees to hang out overnight and record what they learned when the conversation turned to cosmetics,skin treatments,and the like.This is an example of which of the following types of research?

A) Survey research.
B) Observational research.
C) Ethnographic research.
D) Sentiment research.
E) Netnography research.

Question

Kandase Urban · Accepted Answer

Final Answer : C, Explanation :  This is an example of ethnographic research, which involves immersing researchers in a culture or group to observe and record their behavior, beliefs, and practices. The researchers in this case were sent to participate in the sleepovers to directly observe and record the conversations about beauty care products among teenage girls.

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