Asked by Enrique Cuevas on May 09, 2024
Verified
A brand manager or product manager plans and implements the balance of promotional,pricing,distribution,and product arrangements.
Brand Manager
A professional responsible for planning, developing, and directing the marketing efforts for a particular brand or product.
Promotional
Related to activities that are intended to advertise or market something, typically through various forms of media, events, or offers, to increase awareness or sales.
- Comprehend the functions and duties of product managers and category managers in a company.
- Recognize the critical role that branding and managing brand identity plays in formulating marketing strategies.
Verified Answer
EA
Elizabeth AndersonMay 16, 2024
Final Answer :
True
Explanation :
A brand manager or product manager is responsible for planning and implementing strategies related to the promotion, pricing, distribution, and product features to ensure the product's success in the market.
Learning Objectives
- Comprehend the functions and duties of product managers and category managers in a company.
- Recognize the critical role that branding and managing brand identity plays in formulating marketing strategies.
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