Asked by Ellen Hsieh on May 22, 2024
Verified
A business that cannot provide scientific evidence to support its marketing claims may be held liable for deceptive advertising.
Deceptive Advertising
Advertising that misleads consumers, either by making unjustified claims about a product’s performance or by omitting a material fact concerning the product’s composition or performance.
Scientific Evidence
Information obtained through scientific methods that are used to support or refute a hypothesis, theory, or claim.
Marketing Claims
Statements made by companies about their products or services intended to attract consumers.
- Understand the legal consequences of deceptive advertising.
Verified Answer
Learning Objectives
- Understand the legal consequences of deceptive advertising.
Related questions
Half-Truths-Information That Is True but Incomplete-Are Not Deceptive Because Such ...
Advertising Will Be Deemed Deceptive If It Includes a Claim ...
A False Statement or Unjustified Claim About a Competitor's Products ...
If an Advertisement Is Proven to Be Deceptive, It May ...
Deceptive Advertising Occurs If a Reasonable Consumer Believes an Advertising ...