A business will deny responsibility while striving to maintain the status quo under a proactive social responsibility strategy.

Proactive Strategy

An approach where actions are taken in anticipation of future challenges or opportunities rather than just reacting to events as they happen.

Deny Responsibility

The act of refusing to accept accountability or blame for actions taken or outcomes occurred, potentially to avoid negative consequences or maintain a certain image.

Status Quo

The current state or condition of affairs, often used to describe existing conventions or norms that are maintained over time.