Asked by Sophony Henri on Jul 22, 2024
Verified
A central issue in the Microsoft antitrust lawsuit involved Microsoft's integration of its Internet browser into its Windows operating system, to be sold as one unit. This practice is known as
A) tying.
B) predation.
C) wholesale maintenance.
D) retail maintenance.
Tying
A sales tactic where the purchase of one product requires the buyer to also purchase another product that the buyer may not want.
Microsoft Antitrust
Refers to the series of legal actions against Microsoft for anti-competitive practices, particularly in relation to its handling of its operating system and software dominance.
Operating System
Software that manages computer hardware, software resources, and provides common services for computer programs.
- Assess the conditions under which tying and bundling practices are used as strategic business decisions.
Verified Answer
MB
Monserrat BieberJul 25, 2024
Final Answer :
A
Explanation :
Tying is the practice of selling one product or service as a mandatory addition to the purchase of a different product or service. In the Microsoft antitrust case, the issue was that Microsoft integrated its Internet Explorer browser into its Windows operating system, effectively tying the browser to the OS, which was seen as an attempt to maintain its monopoly in the operating system market by limiting the viability of competing browsers.
Learning Objectives
- Assess the conditions under which tying and bundling practices are used as strategic business decisions.