Asked by Nicholas Grenville on May 15, 2024
Verified
A certain brand of DVD player is priced at the high end of the market and is only sold in limited locations at very high-end stores. This implies which personality trait inferences?
A) versatile, adaptable
B) snobbish, sophisticated
C) reliable, dependable
D) flighty, schizophrenic
Personality Trait Inferences
The process of deducing aspects of a person's character based on observable behaviors, expressions, and actions.
High-End Market
A market segment that caters to consumers seeking premium products and services often associated with luxury and high quality.
- Explain the concept and implications of brand personality.
Verified Answer
KH
Khanh HoangMay 17, 2024
Final Answer :
B
Explanation :
The high price and limited availability of the DVD player at high-end stores suggest exclusivity and luxury, which are often associated with sophistication. The term "snobbish" can also be inferred as it implies a sense of exclusivity and selectiveness in the product's positioning.
Learning Objectives
- Explain the concept and implications of brand personality.