Asked by Melissa Johnson on Jun 01, 2024
Verified
A commercial for Children's Christian Fund shows a series of images of thin and malnourished children from Africa. What emotion is this ad trying to induce on the part of the audience?
A) guilt
B) happiness
C) embarrassment
D) anger
Guilt
A psychological state that arises from the realization of causing harm or failing to meet moral standards.
Malnourished Children
Young individuals who suffer from poor nutritional status due to inadequate or unbalanced intake of nutrients, leading to health problems and developmental delays.
Christian Fund
A type of mutual fund or investment portfolio that adheres to Christian ethical and moral standards, often avoiding investments in companies associated with activities considered unethical by certain Christian denominations.
- Comprehend the ways in which consumer behavior is impacted by emotions and moods.
Verified Answer
AL
Anna-Melissa LlewellynJun 06, 2024
Final Answer :
A
Explanation :
The ad aims to induce guilt in the audience, hoping that viewers will feel compelled to donate or help because of the dire situation depicted.
Learning Objectives
- Comprehend the ways in which consumer behavior is impacted by emotions and moods.