A company can use ________ as a measure of how effectively it is engaging online stakeholders in a mutually beneficial exchange of information.

A) brand socialization
B) brand standardization
C) brand management
D) brand equilibrium

Brand socialization refers to the development of relationships and mutual exchanges of value between a brand and its stakeholders through social media and other digital channels. By measuring brand socialization, a company can gain insight into how well it is engaging with its stakeholders and providing them with relevant and valuable information in return. Brand standardization, brand management, and brand equilibrium are all important concepts in branding, but they do not specifically relate to the measurement of stakeholder engagement in a mutually beneficial exchange of information.