A company's global advertising program is greatly enhanced by ethnocentric attitudes.

A company's global advertising program is not greatly enhanced by ethnocentric attitudes. Ethnocentrism is the belief in the superiority of one's own culture, and it can lead to a lack of understanding and appreciation for other cultures. A successful global advertising program requires a culturally responsive approach, which takes into account the unique characteristics and preferences of the target audience in each country or region. A company that adopts an ethnocentric attitude may struggle to connect with consumers in different parts of the world and may miss out on opportunities for growth and innovation.