Asked by Geneiva Kaarto on Jun 08, 2024
Verified
A competitive advantage based on location is often sustainable because
A) mobile marketing has not yet proven its value for most customers.
B) real estate prices have been dropping.
C) few marketers are aware of its importance yet.
D) location cannot be easily duplicated.
E) the Internet has diminished the importance of brick-and-mortar stores.
Competitive Advantage
The unique attributes or capabilities that allow a company to outperform its competitors, including superior products, services, processes, or technologies.
- Ascertain the major schemes (customer excellence, operational excellence, product excellence) for obtaining a long-term competitive advantage.
Verified Answer
NS
Nicole SchubertJun 13, 2024
Final Answer :
D
Explanation :
Location cannot be easily duplicated, meaning that a business that has a prime location can maintain a competitive advantage for a longer period of time, as competitors cannot simply copy or replicate the same location.
Learning Objectives
- Ascertain the major schemes (customer excellence, operational excellence, product excellence) for obtaining a long-term competitive advantage.