Asked by Marlon Amador on Apr 27, 2024
Verified
A customer value map enables marketers to track how customers view a product based on ________ and ________.
A) cost; features
B) quality; price
C) attributes; loyalty
D) branding; perception
Customer Value Map
A visual tool used to analyze and display the perceived value of a company's offerings compared to its competitors, highlighting areas of strength and opportunities for improvement.
Attributes
Characteristics or features of a product, service, or entity that are significant or desirable to stakeholders.
Loyalty
The quality of being faithful to a brand, company, or service, often resulting from customer satisfaction, trust, and positive experiences.
- Identify and explain various tools and techniques used for brand positioning.
Verified Answer
Learning Objectives
- Identify and explain various tools and techniques used for brand positioning.
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