A) Explain the paradox of choice.B) According to the research findings,who would you expect to sell more chocolate: a small store with only a few chocolates from which to choose or a large store with a large variety of chocolates from which to choose? Why? Explain your answer.

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Zybrea Knight · Accepted Answer

Final Answer :

A) The paradox of choice is that although some choice is better than no choice,too much choice can be frustrating and unsatisfying,and it can impair our thinking.
B) In the jam study,people who were presented with a display of 24 jams were less likely to buy jam than those who saw a display with only six jams.This would predict more sales for the small store with only a few chocolates from which to choose.

A) Explain the paradox of choice.
B) According to the research findings,who would you expect to sell more chocolate: a small store with only a few chocolates from which to choose or a large store with a large variety of chocolates from which to choose? Why? Explain your answer.

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