Asked by Aaron Russell on Jul 04, 2024

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​A firm practicing direct price discrimination will charge lower prices to

A) ​Consumers with an elastic demand
B) All consumers
C) Consumers known to have an inelastic demand
D) ​Consumers known to have a unitary elastic demand

Direct Price Discrimination

A pricing strategy where a seller adjusts prices for different customers based on observable personal characteristics or willingness to pay.

Elastic Demand

A situation where the demand for a good or service greatly changes in response to changes in price.

  • Recognize the role of elasticity of demand in price discrimination strategies.
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ZK
Zybrea KnightJul 06, 2024
Final Answer :
A
Explanation :
Direct price discrimination involves charging different prices to different consumers based on their willingness to pay. Consumers with elastic demand are more price-sensitive and have a lower willingness to pay, so the firm will charge them a lower price to boost sales.