Asked by Aaron Russell on Jul 04, 2024
Verified
A firm practicing direct price discrimination will charge lower prices to
A) Consumers with an elastic demand
B) All consumers
C) Consumers known to have an inelastic demand
D) Consumers known to have a unitary elastic demand
Direct Price Discrimination
A pricing strategy where a seller adjusts prices for different customers based on observable personal characteristics or willingness to pay.
Elastic Demand
A situation where the demand for a good or service greatly changes in response to changes in price.
- Recognize the role of elasticity of demand in price discrimination strategies.
Verified Answer
ZK
Zybrea KnightJul 06, 2024
Final Answer :
A
Explanation :
Direct price discrimination involves charging different prices to different consumers based on their willingness to pay. Consumers with elastic demand are more price-sensitive and have a lower willingness to pay, so the firm will charge them a lower price to boost sales.
Learning Objectives
- Recognize the role of elasticity of demand in price discrimination strategies.
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