A firm that uses a premium strategy differentiates its products in terms of quality or brand image and ________.

A) offers competitive pricing
B) has an average 18% ROI
C) declines in market share
D) charges high prices

Premium Strategy

A business approach that involves offering products or services of higher quality or uniqueness at a higher price to target upscale market segments.

Brand Image

The perceived value and characteristics of a brand in the minds of consumers, influenced by branding efforts and consumer experiences.