Asked by Adjovi Sedjro on Sep 28, 2024
A firm with a ________ strategy would most likely emphasize standardization over adaptation.
A) multinational
B) marketing
C) contextual
D) global
Standardization
The process of implementing and developing technical standards to ensure consistency and compatibility in products, services, or processes within an industry.
Global Strategy
A comprehensive plan developed by a business to operate internationally, focusing on factors like market entry, product adaptation, and global competition.
- Comprehend strategy formation between standardization and adaptation in a global marketing context.
Learning Objectives
- Comprehend strategy formation between standardization and adaptation in a global marketing context.
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