Asked by WORST NIGHTMARE on May 16, 2024
Verified
A formal service quality evaluation process:
A) measures the gap between service expectations and performance perceptions.
B) is relatively simple and applicable for all types of services.
C) is performed exactly the same as it is for goods.
D) is impossible to quantify if the service is highly intangible.
E) is most easily done on the buyer's premises.
Service Quality Evaluation
The assessment process of determining the quality of services provided, often involving measures of customer satisfaction, service performance, and compliance with standards.
Performance Perceptions
How the quality, efficiency, or value of someone's work or a product is viewed or assessed by others.
Service Expectations
The anticipated level of service performance and quality that customers expect from a provider.
- Comprehend the principle and purpose of service quality evaluation.
Verified Answer
Learning Objectives
- Comprehend the principle and purpose of service quality evaluation.
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