Asked by Mareya Begum on Sep 26, 2024
Verified
A good example of a(n) ____ is motorcycle maker Harley-Davidson because it successfully produces and markets a few products in a narrowly defined market.
A) reactor
B) prospector
C) defender
D) opportunist
E) analyzer
Narrowly Defined Market
A market segment that is precisely delineated by specific characteristics, allowing for targeted marketing strategies.
Motorcycle Maker
A company or individual involved in the design, manufacturing, and distribution of motorcycles.
- Understand the strategic roles of different organizational archetypes in response to environmental uncertainties.
Verified Answer
JM
Jenia McClendon4 days ago
Final Answer :
C
Explanation :
Harley-Davidson is an example of a defender, which is a company that focuses on producing and marketing a few products in a narrowly defined market. They have a loyal customer base and maintain a stable position within their market, rather than seeking out new opportunities or taking risks like a prospector or opportunist. They also tend to have a more conservative approach to business and may not be as flexible or innovative as other types of companies, such as analyzers.
Learning Objectives
- Understand the strategic roles of different organizational archetypes in response to environmental uncertainties.