Asked by Allison Bartley on Jun 29, 2024
Verified
A magazine publisher wants to create a new regionalized version of its national magazine for the west coast.The publisher sends a survey to some of its west-coast subscribers chosen at random regarding interest for this new version of its national magazine.A list of all of the west-coast subscribers who receive the national magazine and may or may not have been chosen for this survey are known as what?
A) A census
B) The population parameter of interest
C) The sampling frame
D) The population
E) The sampling method
Sampling Frame
The list or database from which a statistical sample is drawn, representing the population of interest for a particular study.
West-Coast Subscribers
Individuals or entities located on the West Coast who subscribe to a particular service, publication, or product.
National Magazine
A publication that targets a nationwide audience, often covering a wide array of topics of general interest.
- Differentiate the concepts of population, sampling frame, and the methodology of sampling.
Verified Answer
KR
Keimoni RamseyJul 02, 2024
Final Answer :
C
Explanation :
The list of all west-coast subscribers who receive the national magazine, whether they were chosen for the survey or not, is the sampling frame. This list serves as the basis for selecting the sample of subscribers who were surveyed. A census refers to a complete enumeration of the entire population, and this is not feasible in this scenario. The population is the entire group of west-coast subscribers, which is too large to survey everyone. The population parameter of interest is not mentioned in the given scenario, and the sampling method is also not relevant to this question.
Learning Objectives
- Differentiate the concepts of population, sampling frame, and the methodology of sampling.