Asked by Kassi Stolz on May 04, 2024
Verified
A marketer at General Mills in charge of international expansion wants to determine Kellogg's market share in Mexico. What type of marketing activity should she apply?
A) Tactical planning
B) Internal analysis
C) Competitive intelligence
D) Environmental scanning
E) Situation analysis
Competitive Intelligence
Competitive intelligence involves gathering and analyzing information about competitors' activities, strategies, and strengths, to inform business decision-making.
Market Share
is the portion of a market controlled by a particular company or product, typically expressed as a percentage.
- Comprehend the function of environmental scanning in pinpointing opportunities and threats within marketing.
- Understand the methodologies for establishing competitive edges.
Verified Answer
ZK
Zybrea KnightMay 05, 2024
Final Answer :
C
Explanation :
Competitive intelligence involves gathering and analyzing information about competitors, which in this case would help understand Kellogg's market share in Mexico.
Learning Objectives
- Comprehend the function of environmental scanning in pinpointing opportunities and threats within marketing.
- Understand the methodologies for establishing competitive edges.
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