Asked by Holly Hrynyshyn on Jun 20, 2024
Verified
A marketer would most likely use the BCG Matrix or GE/McKinsey Portfolio Planning Grid to make decisions about ________.
A) media concepts
B) new product ideas
C) resource allocations
D) distribution channels
BCG Matrix
A strategic analysis tool that classifies business units or products into four categories (Stars, Cash Cows, Question Marks, Dogs) based on their market growth and market share.
GE/McKinsey
A strategic business tool developed by McKinsey & Company for General Electric to evaluate business portfolio and make investment decisions.
Resource Allocations
The process of assigning and managing assets in a manner that supports an organization's strategic goals.
- Acquire knowledge on the application and theory of segmentation, targeting, and positioning (STP) in strategic marketing.
Verified Answer
Learning Objectives
- Acquire knowledge on the application and theory of segmentation, targeting, and positioning (STP) in strategic marketing.
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