Asked by Rachel Sanchez on May 28, 2024
Verified
A multidomestic strategy reflects a geocentric view that respects diversity and values talents around the world.
Multidomestic Strategy
A strategy that customizes products and advertising to best fit local needs.
Geocentric View
An approach to international business that sees similarities and differences everywhere and seeks to build strategies that leverage global efficiencies without being blind to local needs.
- Familiarize oneself with the strategic objectives and divergences among globalization, multidomestic, and transnational strategies.
Verified Answer
ZK
Zybrea KnightJun 01, 2024
Final Answer :
False
Explanation :
A multidomestic strategy focuses on adapting products and strategies to fit the specific needs of each country, reflecting a polycentric view that recognizes and respects the differences among various markets. A geocentric view, in contrast, seeks to integrate a global perspective by combining and leveraging the strengths and resources from around the world without giving preference to any one country's approach.
Learning Objectives
- Familiarize oneself with the strategic objectives and divergences among globalization, multidomestic, and transnational strategies.
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