Asked by Cynthia Powell on Jul 29, 2024
Verified
A(n) ________ is a document that describes the marketing environment,outlines the marketing objectives and strategies,and identifies how the company will implement and control those strategies.
A) communications plan
B) operational plan
C) marketing plan
D) financial plan
Marketing Plan
A comprehensive document or blueprint that outlines an organization’s advertising and marketing efforts for a specific period, detailing strategies, goals, and activities.
Marketing Environment
Consists of external factors that affect a company's ability to engage with its target market, including social, technological, economic, environmental, and political factors.
Marketing Objectives
Specific goals a company aims to achieve through its marketing efforts, such as increasing brand awareness or market share.
- Acknowledge the constituents and value of a marketing blueprint.
Verified Answer
Learning Objectives
- Acknowledge the constituents and value of a marketing blueprint.
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