Asked by Alaina Warburton on Jul 15, 2024
Verified
A(n) ________ is a formal relationship between a salesperson and a customer for the purpose of pursuing mutual goals.
A) transactional relationship
B) exchange-oriented dependency
C) symbiotic relationship
D) strategic customer relationship
E) joint decision-making alliance
Strategic Customer Relationship
A deliberate approach to building and maintaining long-term, mutually beneficial relationships with key customers or clients.
Mutual Goals
Shared objectives or desired outcomes that are agreed upon by two or more parties in a business context.
- Understand the foundational principles of professional selling and the necessity of establishing strategic relationships with clientele.
Verified Answer
RK
rubina khaliqJul 22, 2024
Final Answer :
D
Explanation :
A strategic customer relationship is a formal relationship between a salesperson and a customer aimed at pursuing mutual goals, emphasizing long-term collaboration and benefits.
Learning Objectives
- Understand the foundational principles of professional selling and the necessity of establishing strategic relationships with clientele.
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